HDA partnered with AutoCenters Nissan to deliver a new 23,000-square-foot dealership in Herculaneum, Missouri, designed to enhance both the customer experience and day-to-day operational efficiency. The facility reflects Nissan’s evolving brand standards while providing a modern, welcoming environment for customers and a highly functional workplace for employees.
The project includes approximately 8,500 square feet of office, administrative, and customer-facing spaces, along with 14,500 square feet dedicated to service, parts, and vehicle detailing operations. Expanded program areas, upgraded customer amenities, and a state-of-the-art service department support the dealership’s commitment to delivering exceptional service while improving workflow and long-term performance.
Inside, the dealership features a clean, contemporary aesthetic with large-format ceramic tile throughout the showroom and customer areas, carpet tile within office spaces, and abundant natural light that creates an open and inviting atmosphere. The exterior combines a two-tone gray color palette with silver aluminum composite panels and a full curtainwall showroom system, highlighted by Nissan’s signature red entry feature that establishes a strong brand presence.
The completed facility positions AutoCenters Nissan for continued growth while reinforcing its commitment to customer satisfaction, operational excellence, and a dealership experience designed for the future.
AutoCenters Nissan
LOCATION | HERCULANEUM, MISSOURI
SIZE | 23,000 SF
“HDA understood from day one that this project was about more than constructing a new facility—it was about creating a better experience for our customers and a more efficient environment for our team. They listened to our goals, guided us through the process, and delivered a dealership that reflects who we are today while positioning us for future growth. The finished facility balances functionality, customer comfort, and modern design, and we’re proud of what we accomplished together.”
