HDA is proud to announce the completion of the AutoCenters Nissan dealership in Herculaneum, Missouri. The 23,000-square-foot automotive dealership was designed to create a comfortable, modern, and high-performing customer experience while enhancing long-term operational efficiency for the client.

Designed for the Customer Experience

The project focused on delivering an elevated dealership experience from the moment customers walk through the doors. The new facility features approximately 8,500 square feet of customer-facing office and administrative space, along with 14,500 square feet dedicated to service, parts, and detail operations.

Designed to align with Nissan’s current dealership standards, the project includes larger customer spaces, upgraded amenities, and improved finishes that create a more welcoming and functional environment for both guests and staff.

A Modern, Welcoming Interior

Inside the dealership, HDA created an open and contemporary atmosphere centered around comfort and functionality. Large-format ceramic tile flooring anchors the sales floor and customer lounge areas, while carefully selected interior finishes introduce warmth and character throughout the space.

High ceilings and expansive glazing allow natural light to flood the showroom, creating an airy and inviting environment that enhances the customer journey from arrival to delivery.

Exterior Presence That Reflects the Brand

The building exterior was designed to make a strong first impression while staying true to Nissan’s recognizable brand identity. A bold ACM panel façade wraps the showroom, paired with a dramatic curtainwall system that brings transparency and visibility to the interior experience.

The iconic red Nissan blade accent further reinforces the dealership’s modern aesthetic and strengthens brand recognition along the corridor.

Built for Today — and the Future

“HDA is proud to partner with AutoCenters Nissan on a renovation that balances functionality, customer experience, and long-term adaptability,” said Pat Holleran, Senior Principal at HDA. “Automotive dealerships continue evolving beyond transactional spaces, and this project reflects the importance of creating environments that feel modern, welcoming, and operationally efficient.”

The completed facility reflects AutoCenters Nissan’s commitment to investing in both customer experience and employee operations, creating a refreshed environment designed to support the dealership for years to come.